Why SportWise Exists
To empower coaches and athletes to be their best, regardless of their circumstances.
It's About the Journey, Not the Destination
Becoming great at a sport isn't about the trophies or the final score. It's about the process — the physical, mental, and personal growth that each athlete experiences along the way.
SportWise exists to make that journey more fun and more approachable for everyone.
We believe that sports development should be accessible, enjoyable, and rewarding for all participants — regardless of their circumstances, resources, or what's available in their community.
Transforming Sports for Everyone
For Coaches
We make coaching easier and more fun, so more people volunteer and stick with it. No more burnout from planning practices or running out of ideas. Just pure enjoyment of helping young athletes grow.
For Parents
We empower parents to get involved at home with their kids instead of outsourcing development entirely to coaches. Make practice time fun, productive, and a chance to bond while building skills together.
For Athletes
We ensure every athlete has access to personalized coaching regardless of their circumstances. Whether they're in a small town, have limited resources, or just want extra support, great coaching is always available.
For Everyone
We're making sports development a positive, enriching experience that builds character, confidence, and life skills — not just athletic ability. It's about growing better humans through sports.
Our Core Belief
Every child deserves the chance to fall in love with sports, to experience the joy of improvement, and to benefit from the life lessons that athletic development provides — regardless of their natural talent, family resources, or geographic location.
Sports should be fun. Not stressful, not overwhelming, but genuinely enjoyable.
Development should be accessible. Great coaching shouldn't be limited to elite programs.
Growth is personal. Every athlete's journey is unique and valuable.
Built by People Who Get It
Nick Sadler
Founder & CEO
Former athlete and youth coach who believes every kid deserves access to great coaching and the opportunity to love sports.
Ben Wallace
CTO
Technology expert passionate about using AI to democratize access to quality coaching and sports development resources.
Join Us in Making Sports Better for Everyone
Whether you're a parent, coach, or young athlete, SportWise is here to make your sports journey more enjoyable, more productive, and more meaningful.